Ambassador Goldfinch

The goldfinch (Carduelis carduelis) was recently named bird of the year 2016 by BirdLife Österreich and the German Association for the Protection of Nature. As such, it will be an “ambassador” for more biodiversity and color in our cultural landscape. The goldfinch is among the most colorful and popular songbirds in Europe.

The goldfinch is a vegetarian and finds its food in wild herbs, thistles, grasses and bushes. However, these sources of food are increasingly difficult to find in industrial farming areas and urban spaces.

In 2016 the NHM Vienna will create a themed display case in the bird collection (Hall 29) in honor of the goldfinch.